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About US

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​ Mike Diaz established Growth Canvas Consulting LLC in 2015 after spending more than two decades as an innovative and transformational B2B marketing leader and strategist with information and technology companies Thomson (Gale) and ProQuest. Mike has built and managed award-winning global marketing teams, scaled up and repositioned marketing organizations for success, and leveraged data and technology to drive continuous improvement.  He is passionate about helping companies to find a path to rapid, sustainable growth by leveraging marketing and customer experience improvements.

What We Do
We partner with our clients in their planning process to develop customer-driven marketing strategies that can take growth to the next level. We leverage customer input, feedback, and research to identify, understand, and address business opportunities and challenges. Our goal is to help them to excel as a strategic sales partners, trusted customer advocates, and dynamic creators of customer lifetime value.
   
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​Guiding Principles
  • Driven by Customers and Markets - We help our clients to find the right path for success by providing essential information about customers, markets, and competitors that is the foundation for development and continuous improvement of their marketing strategy. 
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  • ​​Getting to the Root Cause - We want to understand not just what is happening but why. We want to improve our understanding of what is behind customer and market shifts.
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  • Focus as a Force Multiplier - We help our clients to focus attention, effort, and investments on a few initiatives which offer the greatest potential to impact results. We employ the Pareto Principle (80/20 rule) to help our clients to drive improvements in resource allocation, agility, and ROI.  We also ensure that sufficient resources are allocated for testing and experimentation to identify and evaluate emerging opportunities.  
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  • Marketing as an Engine for Profitable Growth - We foster continuous improvement in how marketing impact is measured, quantified and communicated to business leaders and other stakeholders. This typically includes aligning marketing metrics with top-level business KPIs that matter most for business growth, profitability and success.


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Mike Diaz, Principal
Growth Canvas Consulting LLC
mike@growthcanvasconsulting.com
​248-613-1559

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"Mike is a big picture, highly analytical, global strategic thinker and a skilled executive, with special expertise in market research and competitive intelligence gathering. He forms opinions based upon solid research and experience and brings a depth of insight that is quite rare."

 Lynda James Gilboe,
VP Business Planning and Sales Operations, ProQuest

"Sitting down with Mike gave me such insight into my business and the foundation to a marketing strategy."

Evan Raof, Entrepreneur & Fitness Consultant

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