About US

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​Mike Diaz established Growth Canvas Consulting LLC in 2015 after spending more than two decades as an innovative and transformational B2B marketing leader and strategist with information and technology companies Thomson (Gale) and ProQuest. Mike has built and managed award-winning global marketing teams, scaled up and repositioned marketing organizations for success, and leveraged data and technology to drive continuous improvement.  He is passionate about helping companies to find their ideal path to meaningful and sustainable growth.

​What We Do
We partner with our clients to leverage data and insights to take growth to the next level. We use customer input, feedback, and research to identify, understand, and address business opportunities and challenges. 
   

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​Guiding Principles

• Orchestrating Growth - We foster continuous improvement in how business impact is measured, quantified and communicated to business leaders and stakeholders. This typically includes aligning  metrics with top-level business KPIs that matter most for sustainable business growth, profitability and success.​
• Driving Focus - We help our clients to focus attention, effort, and investments initiatives that offer the greatest potential to impact results. We use 80/20 rules to help our clients  drive improvements in resource allocation, ROI, and agility.  
• Inspiring Action - We improve our understanding of what is behind customer and market shifts. We want arm our clients and partners with information needed to take action - understanding not just what is happening but why.